Website Analytics

What is happening with your Website? How many visitors do you have? What are they doing? Is your Website making you any money? These questions and more are what Vesign Solutions Marketing examines and reports to clients. Whether its a quick one page website monthly report, or a comprehensive executive report presented at quarterly meetings, Vesign Soolutions can provide you with an aggregate summary of what is happening with your Web site traffic and extract key success indicators.

Our Web Site Traffic Reporting and Analytics Services include:

• Full tracking and reporting of Website traffic
• Aggregated summary reports interpreting site data and identifying trends
• Return on investment tracking
• Offline marketing campaign tracking and reporting
• Monthly, quarterly, and yearly site activity summary reports in plain English
• Search engine position reports for target keywords using WebPosition Gold
  
• Recommendations to increase conversion rates and meet site objectives
• Database mining and member profiling

To measure ROI for online marketing efforts Vesign Solutions uses multiple tracking tools in order to have the best understanding of the campaign results, we have chosen to partner with these different web traffic reporting tools:

Google Analytics Google Analytics is an on-demand Web analytics tool which records valuable stats such as: visitors, new visitors, page views, referring URL’s, geographic visits, top search engines and keywords used, top navigational paths, average time spent on site, top exit pages, a comprehensive commerce summary to track online conversions, and much more. Google Analytics provides comprhensive data to help measure and optimize marketing results. Google Analytics also integrates with cost per click campaign results and is free to use.

Web Position Gold A leading search engine reporting software tool which tracks the placement of your website throughout the top search engines. These reports are sent to clients on a monthly basis.

Benefits:

• No cost except a small fee for Vesign Solutions to implement the tool
• No on-going costs
• Google Analytics is positioned to target small sophisticated companies
• A-to-B testing
• A large range of valuable data; including the ability to track key phrase conversions rates, and number of online forms submitted
• Ability to define 3 goals, and assess the sales funnel for each goal
• Data is easy to understand and evaluate

If you are interested in tracking Website trends and determining return on investment for your Website please contact us.